Welcome back to Brand ID Weekly!
This week’s feature is Lobby Bar by the team at Albino®. It's a charming brand rooted in the spirit of fables and fueled by contrast. Designed as a meeting place for unlikely characters, it’s a celebration of connection, conversation, and shared stories.
Visually, it’s a storybook come to life. A bold serif logo sets the tone, paired with elegant italics, whimsical illustrations, and a palette that’s super elegant but full of personality. Every touchpoint is intentional, from gold foil accents to custom stamps and monograms.
It’s the little details that were clearly obsessed over that bring the brand to life.
Right this way, please…
The playful illustrations take on a almost unexpected elegance when paired with the refined type and perfect layouts. It’s the balance that makes this brand so memorable.
The bright yellow adds a bit of brightness that makes this stand out from your typical boujee (is that how that’s spelled? lol) restaurant.
If you are looking for conventionality, keep searching; you won’t find it here. But if you are one of those who believe opposites can create something unique, welcome! We've been waiting for you.
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