Welcome back to Brand ID Weekly!
This week we’re diving into Oxentesô — a delivery brand with roots in Brazilian culture and a fresh, modern identity crafted by Dri Design Studio.
Born from the cuisines of Bahia and Minas Gerais, Oxentesô walks a fine line honoring tradition without leaning on clichés. The identity feels both minimal and vibrant, thanks to a clean visual system paired with expressive illustrations and bold, personality-filled typography.
Everything about this brand feels ready to scale: from the logo to the voice, it's built to grow without losing its soul.
And that’s what makes it so good — Oxentesô doesn’t just deliver food, it delivers a story.
Let’s dig in…
The wordmark is bold, full of flavor, and impossible to ignore — just like the food it represents. Every curve and corner feels intentional, packed with personality and charm. It doesn’t just say the name, it serves it.
The illustrations bring the brand to life with expressive, hand-drawn energy. They feel warm, human, and rooted in culture — adding layers of personality without overwhelming the design. Each one helps tell the story behind the food.
The packaging system is spot-on — flexible enough to work across different formats while still feeling cohesive. Whether it's a box, bag, or label, the brand shows up consistently with personality and punch.
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