Welcome back to Brand ID Weekly!
This week’s brand spotlight is Darco, a sharp rebrand by the team at Hunt for a Belgian packaging giant.
Instead of leading with price or logistics, Hunt built the brand around a clear idea: Pack to protect. It’s a mission-driven message that puts purpose front and center: protecting not just what’s inside the box, but the environment too.
Visually, the brand is no-frills and confident. Strong wordmark. Stripped-back palette. Just enough attitude to stand out in a sea of sameness.
Let’s begin the unboxing…
The Darco logo is a bold wordmark that feels super industrial with the squared out letterforms giving a subtle nod to the packaging solutions that they provide.
‘Pack to protect’ covers protecting the goods, and the better good.
Darco is a packaging manufacturer providing end-of-line solutions for stable pallets and safe transport.
The Weekly Quote
“Design isn’t just about making things beautiful;
it’s also about making things work beautifully.”
Thanks so much for reading! see you next week. (if you were forwarded this email from a friend - you can subscribe below)