Welcome Back to Brand ID Weekly!
This week we’re pouring into Bis & Brew — a specialty coffee brand bringing the world’s finest beans to Vietnam. From the hills of Colombia to the plateaus of Ethiopia, every cup is a story of origin, crafted with care and culture.
Designed by Tree Creative, the identity leans on soft, flowing curves inspired by rising steam and coffee drops, paired with bold typography that feels both grounded and modern. The result is a brand that balances tradition and contemporary taste, giving Bis & Brew a look as rich as the coffee it serves.
Sip back and enjoy…
The Bis & Brew logo takes its shape from the brand’s own initials, with curved strokes that echo both rising steam and the smooth pour of coffee. This dual meaning gives it instant memorability while staying rooted in the product itself.
The typography carries the weight of tradition with a modern edge.
I’ll admit it, I’ve got a soft spot for icons. These might not win awards, but they’ve got plenty of charm, and feel on brand.
Bis & Brew is a specialty coffee brand that turns every cup into a cultural journey. Sourcing beans from the world’s most renowned coffee regions, B&B blends traditional richness with modern craft to deliver flavors that are both authentic and refined. More than coffee, it’s an invitation to experience connection, sophistication, and the stories behind every bean.
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