Welcome back to Brand ID Weekly!
This week’s feature is Mesh Architects — a bold rebrand crafted by GIRL that is truly a work of brand art.
Mesh isn’t just about reshaping buildings, it’s about reshaping the experience of architecture itself. The team is known for straight-talking advice, offbeat creativity, and a knack for making design feel approachable. GIRL took that raw energy and reimagined it into a vibrant identity system, complete with signage, stationery, digital assets, and a sleek new website.
The result? A brand that feels modern, accessible, and just plain fun. Bright visuals, playful elements, and sharp execution all come together to mirror Mesh’s mission: making the process of architecture as enjoyable as the outcome.
Let’s take a look at the plans…
The wordmark is bold and impossible to miss. The ink traps in the letterforms add a sharp, playful edge that makes it feel full of character. It’s confident, simple, and captures Mesh’s energy in a single glance.
The monochromatic palette really works here. Sticking to different shades of the same color makes the whole system feel intentional and cohesive, while still leaving room for play. It’s simple, but it packs a punch.
Mesh Architects is all about breaking the mold. They take the seriousness out of architecture and replace it with curiosity, creativity, and a sense of fun. The new brand captures that energy — making architecture feel less intimidating and a lot more inviting.
The website layout is a work of art on its own. Clean grids, bold type, and plenty of breathing room make the projects feel like they’re sitting in a gallery. It’s simple, sleek, and shows off Mesh’s work in the best possible light.
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